THIS PRIVACY & COOKIES POLICY EXPLAINS HOW PERCENT BOOKS (“WE”, “US”, OR “OUR”) COLLECTS, USES, AND PROTECTS YOUR PERSONAL INFORMATION AND HOW WE USE COOKIES AND SIMILAR TECHNOLOGIES ON OUR WEBSITE WWW.PERCENTBOOKS.COM. WE ARE COMMITTED TO COMPLYING WITH THE UK GENERAL DATA PROTECTION REGULATION (UK GDPR), THE DATA PROTECTION ACT 2018, AND THE PRIVACY AND ELECTRONIC COMMUNICATIONS REGULATIONS (PECR). BY USING OUR WEBSITE, YOU AGREE TO THE TERMS OF THIS POLICY.
PERCENT BOOKS IS THE DATA CONTROLLER FOR THE PURPOSES OF UK GDPR. WE OPERATE AS A SOLE TRADER AND CAN BE CONTACTED AT CONTACT@PERCENTBOOKS.COM FOR ANY PRIVACY-RELATED OR COOKIE-RELATED QUERIES.
WE MAY COLLECT AND PROCESS PERSONAL INFORMATION SUCH AS YOUR NAME, TITLE, EMAIL ADDRESS, POSTAL ADDRESS, TELEPHONE NUMBER, PURCHASE DETAILS, PAYMENT METHOD, BILLING ADDRESS, IP ADDRESS, BROWSER TYPE, OPERATING SYSTEM, REFERRAL SOURCE, AND ANALYTICAL DATA GATHERED VIA COOKIES AND SIMILAR TECHNOLOGIES. WE MAY ALSO STORE YOUR MARKETING AND COMMUNICATION PREFERENCES. THIS INFORMATION IS COLLECTED WHEN YOU MAKE A PURCHASE, CONTACT US VIA EMAIL OR FORMS, SIGN UP FOR NEWSLETTERS (WHEN AVAILABLE), OR BROWSE OUR WEBSITE.
YOUR PERSONAL INFORMATION IS USED TO PROCESS AND FULFIL ORDERS, COMMUNICATE WITH YOU ABOUT YOUR PURCHASES AND ENQUIRIES, IMPROVE OUR WEBSITE AND SERVICES, PREVENT FRAUD, COMPLY WITH LEGAL AND REGULATORY REQUIREMENTS, AND, WHERE YOU HAVE PROVIDED CONSENT, SEND YOU MARKETING COMMUNICATIONS. THE LAWFUL BASES FOR PROCESSING YOUR PERSONAL DATA INCLUDE PERFORMANCE OF A CONTRACT (TO PROCESS PURCHASES AND DELIVER PRODUCTS), COMPLIANCE WITH LEGAL OBLIGATIONS (SUCH AS TAX, ACCOUNTING, AND CONSUMER PROTECTION LAWS), LEGITIMATE INTERESTS (TO OPERATE AND IMPROVE OUR BUSINESS), AND CONSENT (FOR MARKETING COMMUNICATIONS).
WE DO NOT SELL YOUR PERSONAL INFORMATION, BUT WE MAY SHARE IT WITH TRUSTED THIRD-PARTY SERVICE PROVIDERS. THESE INCLUDE PAYMENT PROCESSORS SUCH AS STRIPE TO SECURELY HANDLE YOUR TRANSACTIONS, ANALYTICS PROVIDERS SUCH AS GOOGLE ANALYTICS TO HELP US UNDERSTAND WEBSITE USAGE, PROFESSIONAL ADVISERS SUCH AS ACCOUNTANTS OR LEGAL ADVISERS, AND GOVERNMENT OR REGULATORY BODIES SUCH AS HMRC OR LAW ENFORCEMENT AGENCIES WHERE REQUIRED BY LAW. SOME OF THESE SERVICE PROVIDERS MAY TRANSFER YOUR PERSONAL DATA OUTSIDE THE UK. WHERE THIS OCCURS, WE ENSURE APPROPRIATE SAFEGUARDS, SUCH AS STANDARD CONTRACTUAL CLAUSES, ARE IN PLACE TO PROTECT YOUR INFORMATION IN ACCORDANCE WITH UK GDPR.
WE RETAIN YOUR PERSONAL DATA ONLY FOR AS LONG AS NECESSARY TO FULFIL THE PURPOSES FOR WHICH IT WAS COLLECTED, INCLUDING MEETING ANY LEGAL, ACCOUNTING, OR REPORTING REQUIREMENTS. FOR EXAMPLE, TRANSACTION RECORDS ARE RETAINED FOR SIX YEARS FOR TAX PURPOSES, WHILE MARKETING DATA IS KEPT UNTIL YOU WITHDRAW YOUR CONSENT.
UNDER UK GDPR, YOU HAVE THE RIGHT TO ACCESS YOUR PERSONAL DATA, CORRECT INACCURACIES, REQUEST DELETION (“RIGHT TO BE FORGOTTEN”), RESTRICT OR OBJECT TO PROCESSING, REQUEST THE TRANSFER OF YOUR DATA TO ANOTHER SERVICE (“DATA PORTABILITY”), AND WITHDRAW CONSENT WHERE PROCESSING IS BASED ON CONSENT. TO EXERCISE THESE RIGHTS, PLEASE CONTACT US AT CONTACT@PERCENTBOOKS.COM.
COOKIES ARE SMALL TEXT FILES THAT ARE PLACED ON YOUR DEVICE WHEN YOU VISIT OUR WEBSITE. THEY HELP US PROVIDE A BETTER BROWSING EXPERIENCE, REMEMBER YOUR PREFERENCES, AND UNDERSTAND HOW OUR WEBSITE IS USED. SOME COOKIES ARE ESSENTIAL FOR THE OPERATION OF THE WEBSITE, WHILE OTHERS ARE USED TO IMPROVE PERFORMANCE, ANALYSE VISITOR TRAFFIC, OR SUPPORT MARKETING ACTIVITIES.
WE USE ESSENTIAL COOKIES TO ENABLE THE WEBSITE TO FUNCTION PROPERLY; THESE CANNOT BE SWITCHED OFF AND ARE USUALLY SET IN RESPONSE TO ACTIONS YOU TAKE, SUCH AS ADDING PRODUCTS TO YOUR BASKET OR LOGGING IN. WE ALSO USE ANALYTICS COOKIES, SUCH AS THOSE PROVIDED BY GOOGLE ANALYTICS, TO COUNT VISITS, SEE HOW VISITORS MOVE AROUND THE SITE, AND MEASURE THE EFFECTIVENESS OF OUR CONTENT. MARKETING COOKIES MAY BE USED TO TRACK BROWSING BEHAVIOUR AND DELIVER RELEVANT ADVERTISING, ALTHOUGH WE DO NOT CURRENTLY RUN ADVERTISING CAMPAIGNS. FUNCTIONALITY COOKIES REMEMBER YOUR PREFERENCES AND SETTINGS TO IMPROVE YOUR BROWSING EXPERIENCE.
SOME COOKIES ARE SET BY THIRD PARTIES, INCLUDING GOOGLE ANALYTICS AND STRIPE, AND THESE THIRD PARTIES MAY PROCESS YOUR DATA OUTSIDE THE UK. WHERE THIS OCCURS, WE ENSURE APPROPRIATE SAFEGUARDS, SUCH AS STANDARD CONTRACTUAL CLAUSES, ARE IN PLACE TO PROTECT YOUR INFORMATION.
YOU CAN CONTROL OR DISABLE COOKIES AT ANY TIME THROUGH YOUR BROWSER SETTINGS, ALTHOUGH DISABLING CERTAIN COOKIES MAY AFFECT THE FUNCTIONALITY OF THE WEBSITE AND YOUR ABILITY TO COMPLETE PURCHASES OR USE CERTAIN FEATURES. YOU CAN ALSO OPT OUT OF GOOGLE ANALYTICS TRACKING BY INSTALLING THE GOOGLE ANALYTICS OPT-OUT BROWSER ADD-ON.
WE TAKE APPROPRIATE TECHNICAL AND ORGANISATIONAL MEASURES TO PROTECT YOUR PERSONAL DATA AGAINST LOSS, MISUSE, UNAUTHORISED ACCESS, DISCLOSURE, ALTERATION, AND DESTRUCTION.
WE MAY UPDATE THIS PRIVACY & COOKIES POLICY FROM TIME TO TIME TO REFLECT CHANGES IN OUR PRACTICES OR LEGAL REQUIREMENTS. ANY CHANGES WILL BE POSTED ON THIS PAGE WITH A REVISED “LAST UPDATED” DATE. IF YOU HAVE ANY QUESTIONS ABOUT THIS POLICY OR OUR HANDLING OF YOUR PERSONAL DATA, PLEASE CONTACT PERCENT BOOKS AT CONTACT@PERCENTBOOKS.COM.